The Influence of Influencers
We have become a society obsessed with all things visual. With the emergence of social media and getting an Instagram worthy shot, how the aesthetic of a space looks has played a much more important role in contemporary restaurant design than in years past.
Foot Traffic Equals Increased Sales
Although word of mouth about the experience of customers still plays a role in bringing guests into a business, the internet is playing a much greater role in determining the success of an eatery than ever before.
Whether a restaurant, bar, or cafe grabs the attention of a potential patron as they scroll through their social media feed, or folks start their culinary journey actively with a visit to the eatery’s website, modern restaurant goers turn to the web to scope out the atmosphere of an establishment. People are looking at more than just the menu. A refresh of a tired interior can really skyrocket foot traffic.
Architects and Designers
In eras past, it was considered boujee to hire architects for restaurant projects. Their services were limited to commercial, office or house concept projects. Restaurant design is now both exterior structural and interior design as well.
Fast forward to now, it’s become common place to enlist the services of a professional for restaurant interior design. The fundamentals of interior design go beyond just the decor of a space.
What Modern Clients Assess
Modern clients observe not just the interior vibe that restaurant dining rooms create, they assess the lighting (bonus points for having smart lights that come on and off touchlessly), the seating and other furniture, the floors (bonus to the restaurant if the floor of a restaurant is reclaimed wood), the tables and the bathrooms.
Patrons even look at the walls and ceilings of a restaurant. Are they aesthetically pleasing? Are they different enough to stand out? Stretch ceilings https://lginteriors.ca/) check both those boxes. If a restaurant has both a dining room and a patio, bonus points to that business as well. Canadians love a good patio, especially if it’s a rooftop one.
Imitation is the Sincerest Form of Flattery
If a restaurant has created an innovative space and boasts especially creative décor, the lounge, hall, even the layout may be reproduced by a rival restaurant (particularly if it’s the much-loved loft style of floor plan).
Borrowing of Design Ideas
They may leverage single drool-worthy style ideas or actual items such as the ceiling wrap, chairs, stools or other furniture. The texture that a herringbone wood floor or visual interest that a stretch ceiling may create for overall room design may be too great of a decor inspiration for a rival to overlook the need to incorporate those into their style ideas for interior decor.
Form Versus Function
Interiors for any space is a concept found in the field of visual art; form versus function. This means that the furniture – for example, chairs – have to be both visually pleasing and cohesive with the interior room design as well as practical. Put another way, all items need to be the right form but also serve their function well. Chairs and other furniture that’s uncomfortable to sit in may make patrons leave before even ordering food.
Although they may not seem important, the value of the walls in interior design can not be overstated. Apart from the art mentioned above, a dining room needs to have natural light. This not only assists with electricity bills but the light and naturalness like indoor plants, adds a sense of earthiness, interconnectivity and warmth.
Branding for Chains
Modern restaurant interior design also plays a big role in brand recognition for chains. For example, a global burger chain purposely has an industrial feel to their dining room. Whether customers are in Austin, Wilmington, Gander or Vancouver they can rest assured that they will have a consistent dining experience.
Refresh and Elevate Foot Traffic
If it’s a coffee shop in Kingston, a bar in Poughkeepsie, or a dining hall in Toronto, the ambiance can not be overlooked. An establishment that elevates or refreshes their interior design may want to hire more staff to service the increased volume of visitors to the restaurant, which is a nice problem to have.